LEBANON, IND. (Inside INdiana Business) – The Boone Economic Development Corp. launches her lifestyle brand “Boone Living”. EDC said the resident-focused marketing effort includes a redesigned portion of its website, a lifestyle blog, and a series of short videos highlighting stories from the county’s employers, residents and workers.
According to EDC, the targeted marketing efforts are intended to enhance the overall business and workforce attractiveness set efforts and goals set by the Boone EDC.
“There is no better advocate for our communities than the voices of the people who live and work here,” said Chassity Neckers, director of marketing and communications. “There’s so much knowledge, experience, and pride that I’ve marketed our Boone County communities. This project uses that. “
According to EDC, blog topics will include home improvement, local restaurant functions, and retail and shopping tips, among others.
“The last year has taught us that we can live and work anywhere. As this trend evolves, research has shown that people will be exploring areas outside of the big cities to make their move, ”said Molly Whitehead, Boone EDC Executive Director. “Boone County is uniquely positioned for this opportunity because of our proximity to I-65, Lafayette, and downtown Indy. These efforts are a way to show potential employers, workers and residents what life might be like if they move here. “
You can connect to the website and the Boone Living brand by clicking here.