You may know the DIY home rehab duo Karen E. Laine and Mina Starsiak Hawk from HGTV’s Good Bones, and now Starsiak Hawk has stepped into the retail store with an outpost that exudes Midwestern hospitality.
Fresh from the season five premiere – and while filming season six – she opened Two Chicks District Co. last month. The space is cozy in Indianapolis’ Bates-Hendricks neighborhood, a central part of their identity. “Indy” is both her hometown and where episodes are filmed. Two chicks and a hammer (their company) completed their first renovation there in 2007, followed by others in the Fountain Square and Bates-Hendricks neighborhoods. The head office of the brand has already laid the foundation stone.
“Our MO in home renovation is to be able to buy a handful in a small space to really make a difference,” says Starsiak Hawk, “and our business is no different. We wanted a place where we could really make a difference by having our office, storefront, and ultimately our headquarters just a few blocks apart. “
For the business, “my overall goal was accessible, comfortable, and beautiful,” says Starsiak Hawk. “The Midwestern people are some of the friendliest people I have met and I wanted the store to reflect that friendly, inclusive feel. I didn’t want a room that looked too “chic” or too cold for people to be comfortable with. We wanted the store to feel like an extension of your home. “
A shopper browsing Two Chicks District Co.’s listings.
Epoxy floors and huge industrial shelves are all about color, layers, and texture blending in traditional, modern, and bohemian styles. Products tend to flaunt clean lines and are made from natural materials, such as a mid-century modern style leather armchair, diamond-shaped mirrors with gold frames, woven baskets, highly textured clay pots for plants, and a pendant light with an Edison Lightbulb. Chairs, pillows and rugs have been purposely chosen to make you feel “at home with your best friend,” said Kelsy Gray, chief business officer and sister of Starsiak Hawk. Her brother Thadeus Starsiak acts as a construction project developer.
The room that would eventually become the Laine and Starsiak Hawk’s new outpost.