Indianapolis Colts turns into Caesars Leisure’s first NFL betting companion

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Indianapolis Colts becomes Caesars Entertainment's first NFL betting partner

Jay Snowden, CEO of Penn National Gaming, on mobile sports betting and working with Barstool Sports.

The Indianapolis Colts will be the first NFL team to be sponsored by Caesars Entertainment and its sports betting partner William Hill US. This includes enticing fans to win a trip to Las Vegas, Caesars Entertainment announced on Monday.

“In the digital age and especially in this virtual world we are in now, finding new ways to connect with our fans, partners and the community is one of our top priorities,” said Roger VanDerSnick, Chief Colts Sales & Marketing Officer. said in a statement. “This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans around the world as we navigate this unique 2020 season and continue to provide a better fan experience.”

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Caesars will be sponsoring a free game called Pick 6 Predictor for the Colts app that includes weekly prizes and the chance to stay at a Caesars entertainment hotel in Las Vegas. Caesars will also incorporate Colts promotions into its Indiana sports betting app “pending regulatory approval,” the company said.

Indianapolis Colts ‘DeMichael Harris competes against Cincinnati Bengals’ LeShaun Sims, 38, in the second half of an NFL soccer game on Sunday, October 18, 2020 in Indianapolis. (AP Photo / Michael Conroy)

“William Hill Sports Book entered the Indiana market last year and has had tremendous success. This latest partnership between William Hill, Caesars Entertainment and the Indianapolis Colts brings together three industry leaders who shape the way fans are in unprecedented times Avoid sport, redesign it. ” Sharon Otterman, William Hill’s chief marketing officer, said in a statement.

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Sports betting is expected to grow in popularity after legalization in a number of US states. The coronavirus pandemic has also rocked professional sports. ESPN will use William Hill’s Caesars Sportsbook as a sponsor of fantasy products and DraftKings as the exclusive partner for daily fantasy sports games and as a link-out provider for sports betting, ESPN announced in September.

Fox News ‘Ryan Gaydos and Fox Business’ Jonathan Garber contributed to this report.