The Indianapolis Arts Festival begins in March Madness

The Indianapolis Arts Festival begins in March Madness

INDIANAPOLIS (AP) – Nearly 600 artists, musicians, dancers, and other creatives will transform downtown Indianapolis into an art gallery and sidewalk cultural festival, timed to accommodate the influx of visitors to the NCAA men’s basketball tournament.

The art festival “Swish” started on Saturday with a three-week run. Organizers say the city’s creative talent will be in the spotlight as Indianapolis prepares to host 68 college basketball tournament teams and fans from across the country for NCAA March Madness events.

The initiative, hosted by the Arts Council of Indianapolis, will employ artists from central Indiana who lost significant revenue during the pandemic due to event cancellations and venue closings.

It features music and dance performances by more than 500 artists, as well as self-guided tours of public art pieces highlighting sports, historical landmarks, famous hoosiers, and works by color artists.

Nearly 50 street and sidewalk galleries are also on display in downtown Indianapolis, and haunting 3D basketball-themed murals will be displayed at Lugar Plaza, Monument Circle, Georgia Street and the Majestic Building, the Indianapolis Business Journal reported.

“In Indianapolis, the arts and sports have always made great teammates, and this powerful collaboration will enable the city’s amazing artists and creatives to reach and connect with even larger audiences,” said Julie Goodman, President and CEO of the Arts Council of Indianapolis said in written comments. “Indy was made for this moment, and Swish will take things to a level that will allow all of us to truly show what we’re made of.”

All experiences are free and open to the public and take place outdoors. Details of the event can be found on the Arts Council of Indianapolis website.